MARKETING TIPS FOR SMES
Setting up a new business can be a stressful and trying time. With everything that comes with the organisation and funding of a new company, marketing can often be something that is overlooked. Given that a start-up company must make itself known in order to generate income, marketing can be seen as being arguably one of the most important things to consider. Marketing, and in particular digital marketing is somewhat of an enigma for the smaller company. As such, in order to lift the veil we have compiled a list of marketing tips to assist you in creating and sustaining a viable marketing plan for your business.
1. Social Media.
The marketing of all businesses can benefit in massive ways through the use of social media. There are so many avenues of social media to choose from and each one brings something different to the table. Whilst LinkedIn is ideal for attracting workers and generating employment interest, Facebook and Twitter are more immediate avenues of communicating with prospective customers. Whilst you can make use of each of these, it is important not to flood feeds and it has been suggested that the ideal posting schedule for Facebook is 1-2 per day whilst Twitter is more open with 6-8 posts per day being the norm.
2. Search Engine Optimisation (SEO).
Search Engine Optimisation is one of the lesser known and used marketing tools at your disposal. Whilst your website design may be perfect, it remains useless if it is never seen. Your website’s performance is reliant on traffic and SEO may be the ideal way to generate traffic. Search Engine Optimisation allows you to choose where your website appears in searches in order to ensure that you are visible in the online world.
3. Content is King.
You may now have figured out and utilised the search engines at your disposal, but is your website holding the interest of its visitors? It is vital to ensure that your content immediately grabs the attention of its readers. It has been reported that the modern day site user spends around 4 seconds on a webpage before deciding whether they will continue, so you must utilise text and video to grab and hold the attention of your customer.
4. Make a name for yourself.
What’s in a name? The answer might well be your businesses future. The name of your business will become its identity so it is important to ensure that it is something you can market efficiently without running into problems.
Hopefully not to be confused with blah, blah, blah. Blogging is one of the easiest and most immediate ways of connecting efficiently with your customers. Creating and managing content that will interest your clients may be the difference between keeping and losing customers.
