With small and medium enterprises (SMEs) making up a generous portion of all Irish businesses currently, we have spoken at length about the many and varied issues which face these companies. There are a great many difficulties to be faced in setting up and ensuring the continued thriving of a small business, and often it can seem like there are very limited helpful tools at your disposal. Today, we are going to focus on the positives considering how integral SMEs are to the Irish economy, now is a good time to take into consideration how these companies can utilise available tools to ensure the success of your small or medium business from the outset.
One of the greatest tools at any company’s marketing disposal at present are those largely free channels which allow a company to get their message to a wider audience known as social media. As we have discussed previously, social media and website marketing can be a key tool for companies of all sizes, with video marketing seeing a massive surge in popularity across social media in recent years. Social media can be a tricky tool to get a handle on at first, but could well be the key to getting more customer traffic into your business.
So what happens if you happen to not be the most internet or media savvy small business owner? Finally, there might be assistance on the horizon for you to empower you to harness the power of this medium. Recently, smaller Irish companies have been encouraged to contact their local Enterprise Office to gain assistance in building or improving an online presence for their company.
An initiative through your local Enterprise Office can help you unlock the online potential of your business by offering training and the ability to apply for a grant of up to €2,500 to build or update your website. If this seems like an ideal solution to your company’s tech worries, the only condition is that your small business must have fewer than 10 employees. If this is the case, we would advise contacting your local Enterprise Office to find out what your options are and watch your business grow as a result. As it has been estimated that approximately 90% of Irish consumers will research a product or service online before proceeding to make a purchase, it is now almost essential to have an online presence for your business.
Minister for Communications Denis Naughten has advised that even companies that already have an online presence should avail of this training to build on their existing presence.
“I would encourage any small business employing 10 people or less to avail of the training to make sure they are using Facebook and Google properly and to be able to receive payments online.”
Indeed, in this digital age we would encourage all clients to ensure that their online presence is functional and up-to-date. Should you require any assistance or guidance on any financial or business matters, please do not hesitate to call us here at DCA Accountants.
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