I’ll Have What She’s Having
The supposed ‘Sunday Fear’ is something which has inspired countless jokes, memes and GIFs in recent years. As social media has become more of an inherent part of every day in much the same way as our morning dose of caffeine, the way in which we communicate our levels of stress, discomfort and job dissatisfaction in general has changed. Rather than being something we might bring up in general lunch time conversation, we have taken to posting memes about the dreaded Sunday Blues and what level of Monday we are currently at, while tagging friends and family members who may feel similarly. On the surface, these may seem like mere funny photos and videos and a coincidence as the thousands of shares rack up, recent findings suggest that not only is the ‘Sunday Fear’ a real phenomenon, but that employees are actively doing something about it.
According to data released recently by popular jobs search website Indeed, the current most popular time for a job search in Ireland is 1pm on a Monday, and this time seems to be similar across Europe, signifying that the dissatisfaction people feel going from Sunday into another week is something that is being dealt with at the earliest possible availability. Researchers for Indeed analysed the search patterns of jobseekers across five European countries to reveal this Monday trend.
Ireland 1pm Monday
United Kingdom 1pm Monday
Germany 12pm Monday
France 11am Monday
Belgium 11am Monday
Whilst, France and Belgium might be the early birds, this is an interesting trend for Irish jobseekers, and the data is compiled from all searches whether they be via phone or desktop. The research also found that searches are not limited to these times by any means, with many also searching during weeknight evenings.
According to Mariano Mamertino, EMEA economist with Indeed:
“The power of the internet has transformed the way all of us look for a job. With just a few keystrokes or taps on our mobile device, we can view millions of vacancies whenever and wherever we want. […]”This reveals perhaps the emotional side of looking for a new job. Just as the start of January is a very popular time for people to consider a job change, so too the start of the working week.”
So our mobile devices aren’t just useful for scrolling through those Sunday and Monday memes, but can actually have an immense transformative effect on how we advertise for and gain employment, and social media is certainly an excellent tool to be harnessed in business.
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~ DCA PARTNERS, DECLAN DOLAN & EAMONN GARVEY