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GROWTH STRATEGIES

From tiny acorns…

We have spoken recently about growing your business internationally and the options which are currently available to assist with this process. Something which we didn’t focus on was general growth and the strategies that must be in place in order to achieve the growth you desire for your business and which it deserves. Business is something which is always in flux, always changing and always on the movie so it is vital to ensure that your business is consistently moving with the times and growing as much as possible along the way. The most fool proof way to ensure that your business grows and progresses it to plan ahead and to have a growth strategy in place.

A growth strategy is essential and will inform all areas of your business from acting as the cornerstone of your marketing plan to your day to day business activities your growth strategy will be a guiding roadmap that will inform all aspects of your business. Your growth strategy should include information about the current market, your current and prospective customers, the products or services you offer and your overall goals for where you would like to see the business grow to. The growth strategy is an essential business tool as it ensures that things are not left solely to chance, which is a dangerous status to be in in business. If you are not sure where to start with a growth strategy here are some handy starting points.

The first thing to consider when contemplating a growth strategy for your business is market research. It is essential to know your product and service and know the market you currently serve. The next step for many is often referred to as cross-selling, and involves either selling more of your existing products to existing customers, or selling what can be referred to as ‘add-ons’ to your current products or services. This is one of the easiest and most popular strategies to put in place as it does not involve developing something new. Rather, this strategy involves building upon what is already in place. The difficulty with this strategy lies in informing all existing customers that you offer these additional products or services and generating interest in this way.

The alternative to this strategy involves essentially pigeon-holing yourself and your customers, which might seem counterproductive but has seen benefits in the past. Studies show that customers tend to stick with suppliers they understand and trust for each individual product or service and are more likely to continue on with suppliers who give a specific service. The other side of this involves choosing a specific section of the market to focus on, which whilst restrictive can pay off when done well.

The final method to consider for your growth strategy will be to ascertain what new markets you would like to enter. Occasionally, opportunities may arise for you to sell your existing products to a new market and this should be considered within a growth strategy if viable for your business.

In this modern age there are many means of distribution of products and ideas so it is essential to factor distribution and marketing into your growth plan. With this ideas as your starting point, you should hopefully be well on your way to growing your business.

Should you require any further assistance or business advice please don’t hesitate to contact us here at DCA Accountants.

 

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DCA PARTNERSDECLAN DOLAN & EAMONN GARVEY

SOWING THE SEEDS OF INTERNATIONAL GROWTH

Success is a very strange beast which appears in different forms for all individuals whether business owners or not. For business owners in Ireland, often the first port of call is to establish some small measure of success on home turf, before seeking to grow the business elsewhere. In the years following the financial crisis we have seen a mass exodus of people leaving our country, visas in hand to find their fortunes elsewhere. It would appear that this has slowed considerably in recent times so today we are going to focus on the other side of the coin, managing to grow your Irish business internationally while remaining on home ground.

 

Recent reports have suggested that since Ireland’s financial recovery has started to pick up some form of speed, many of those who have travelled to Australia or elsewhere and found success there have returned to Ireland in order to utilise their newfound skills and level of success. The Enterprise Ireland office in Sydney is said to be working with more than 150 Irish companies, whilst a vast number of Australian companies are now expanding operations in Ireland. Similarly, Irish recruitment agency CPL created a pop-up office in Melbourne in which it interviewed Irish professionals for positions back in Ireland.

 

So what options exist for growing your Irish business internationally whether you are making your return or have stayed put?

 

The Enterprise Ireland Internationalisation Grant gives Irish businesses the opportunity to grow in international markets. This grant focuses solely on supporting the costs of undertaking new market research which is a valuable asset in growing your business in new areas and the research must focus on an area not already being covered by your business. There are a number of eligibility criteria available through the Enterprise Ireland website including that the business must be based in the Republic of Ireland and employ more than 10 people. There is also an available option for much larger companies. The maximum grant available here is €35,000, which would certainly garner valuable information for growing your company. This grant is open to applications all year round.

 

For smaller companies and SMEs, the Enterprise Europe Network is an invaluable resource which will assist in gaining new contacts and support networks beyond the door of your own business. This is a support network for SMEs and other companies with international ambitions assisting in gaining contacts and providing much needed information about funding available. This is also an important resource when looking to grow your business internationally as it provides valuable information on EU regulations which will ensure that your business is following all appropriate protocol.

 

The Enterprise Europe Network also provide an access to EU funding programme for SMEs to assist in this process as well as giving Irish companies the opportunity to give feedback on EU legislation. This is a resource we would urge all Irish SMEs whether dreaming big or small to engage with.

 

If you have any queries, please don’t hesitate to contact us here at DCA Accountants, where we will be happy to assist and advise in any way possible.

 

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DCA PARTNERSDECLAN DOLAN & EAMONN GARVEY

WHAT DOES THE IRISH TECH HUB MEAN FOR SMES?

Despite the on-going issues caused by the economic downturn, Ireland has found itself becoming somewhat of a technology hub as we have seen a dramatic increase in the number of tech companies setting up shop in Ireland.

Companies like EBay, Microsoft, Facebook and Google already have bases in Dublin, paving the way for Ireland to become a technology powerhouse, leading to an increase in Irish job generation. The tech sector in Ireland has become an important job creator as we consistently see new companies seeking workers in Ireland.

Our tech sector shows that we have a young, skilled and vibrant workforce with a variety of marketable skills in the IT sector. Apple in the 80’s showed that we have skills in the manufacturing sector, which prompted other companies such as Microsoft to open up shop. These companies have since showed that we have skills in OS development and infrastructure that has now drawn in companies such as Google, Amazon, and eBay among others.

The question is; what does the existence of an Irish tech hub mean for smaller Irish start-ups?

The outlook for tech companies in general in Ireland is promising, and the existence of globally known multinational companies might intimidate smaller Irish tech start ups, but in reality as the tech world is constantly changing the floor is open for Irish tech SMEs as well as larger multinationals.

Small start-ups can get started as an offshoot of the larger ones, and the existence of the larger ones creates a tech economy that otherwise might not exist. Start-ups can also provide services to the bigger corporations. By the very nature of being small, they can come up with more innovative and cost effective ways to solve problems. Selling these problem-solving measures to larger companies ties them together and allows SMEs to grow alongside the larger.

As Ireland gains a name as a tech haven, it becomes an integral cornerstone of the Irish economy. Whilst the existence of globally recognised tech companies in Ireland might seem intimidating to your smaller start up, the reality for you and your company is that larger companies need smaller companies in order to thrive. Larger corporations need start-ups to either provide services or come up with innovative and cost effective products which increases competition and in turn increases the worth of the products themselves, creating a more valuable economy of tech in Ireland.